SMEs TOOLKIT
UNLOCK SUSTAINABLE GROWTH WITH A COMPREHENSIVE BRAND MARKETING AND COMMUNICATIONS TOOLKIT
“The reality is that the most important part of marketing anything is having a moving story that makes people take action. You must immediately make an emotional connection with your audience to build loyal brand ambassadors who want to share your story, and increase your revenues.”
As an SME (Small and Medium Enterprise), you understand the importance of standing out in a crowded market and building a loyal customer base. However, with limited resources and a multitude of tasks competing for your attention, it can be challenging to develop and implement an effective brand marketing and communications strategy.
That’s where a comprehensive brand marketing and communications TOOLKIT comes in. This powerful resource provides everything you need to establish a strong brand identity, engage with your target audience, and drive sustainable growth.
“Our TOOLKIT consists of SAMPLES, templates, and resources that you can put to use IMMEDIATELY!“
BENEFITS OF OUR COMPREHENSIVE BRAND MARKETING AND COMMUNICATIONS TOOLKIT
- Clear Brand Identity: We show you HOW to develop a unique and consistent brand voice, visual identity, and messaging that resonates with your target audience.
- Increased Brand Awareness: You will understand HOW to build a strong online presence and increase visibility through targeted marketing and communications efforts.
- Customer Engagement: We shall show you clearly-defined steps to foster meaningful relationships with your customers and encourage loyalty through effective communication and engagement strategies.
- Sustainable Growth: You will understand HOW to drive long-term growth and success through a strategic and integrated approach to brand marketing and communications.
WHAT'S INCLUDED IN THE TOOLKITS
1. Brand Identity Guidelines and Template (Sample Cutting-Edge Brand Manual that you can adapt and customize is Attached):
How to develop a clear and concise brand strategy that aligns with your business goals, establish a consistent visual identity and tone of voice for your brand, features the following:
- Developing your Brand Identity
- Creating a Brand Manual
- How to Apply Your Brand Identity
- How to Ensure You Maintain Brand Consistency
These steps will ensure that you develop and have a strong brand identity and Manual that help to establish a consistent and memorable brand presence for your business
2. Marketing Plan Template:
How to create a comprehensive marketing plan that targets your ideal customer and drives results.
3. Content Marketing:
We have provided guides on creating and distributing valuable and relevant content to drive profitable customer action through:
- Content Creation: High-quality, engaging content that showcases your brand's expertise and values.
- Content Distribution: How to distribute your content across multiple channels to reach your target audience.
4. Public Relations
Take your brand to the next level with EARNED MEDIA. Learn HOW to get your brand story covered by the leading national media, and digital PR in your country, so you can increase your credibility, brand awareness, Search Engine Optimization (SEO). Templates include –
- Understand How to define PR Goals and Objectives
- How to Build Relationships with Media and Influencers: Building relationships with media representatives and pitching stories to secure media coverage.
- Crafting Compelling Press Releases: Writing effective press releases that showcase your brand's news and achievements.
- How to Leverage Social Media for PR
- Measure and Evaluate your PR Efforts
We give you tips and templates you won’t get elsewhere!
5. Cost-Effective Advertising
Here we provide strategies and tips that will help you reach your target audience, drive conversations, and thereby achieve your business goals
- Understand How to Define Your Advertising Goals and Objectives
- Choosing Cost-Effective Advertising Channels
- We guide you through Digital Advertising; Content Advertising; Local Advertising; Evaluating Performance
6. Digital Marketing
We have developed for you a digital marketing strategy that engages your target audience and builds brand awareness.
- Website Optimization: Optimizing your website for user experience, search engine optimization (SEO), and conversions.
- Social Media Marketing: Leveraging social media platforms to build your brand, engage with your audience, and drive website traffic.
7. Measuring and Evaluating Brand Performance
With this toolkit you can track and analyse key brand metrics, make informed business decisions, and thereby drive growth and success of your business through the following:
- Brand Awareness Metrics – website traffic; social media metrics; and Brand mentions
- Brand Engagement Metrics – Email Open rates; social media engagement; and customer feedback
- Brand Loyalty Metrics – Customer Retention Rate; Customer Lifetime Value
- Brand Performance Analysis Tools – Google Analytics; Social Media Analytics Tools; Customer Feedback Tools
READY TO UPGRADE YOUR BRAND WITH
CLARITY?
Make
sure you begin the use of the TOOLKITS with our BRAND AUDIT CHECKLIST, which helps you identify gaps
IN ADDITION…
ONGOING LEARNING AND UPDATES ON BRAND MARKETING AND COMMUNICATIONS WILL BE SHARED WITH ALL WHO MAKE PAYMENT AND ARE THEREFORE, ON OUR DATABASE
WHY CHOOSE OUR TOOLKITS?
- Expert Guidance: Developed by experienced marketing and branding professionals.
- Consistency: Ensures consistency in your brand’s messaging, visual identity, and tone of voice.
- Customizable: Tailor the toolkit to meet the unique needs of your own business.
- Easy to Use: Simple and intuitive templates and guides make it easy to get started.
- Cost-Effective: Save time and money by having a comprehensive toolkit that covers all aspects of brand marketing and communications.
By using our brand marketing and communications toolkit, you can develop a comprehensive strategy that drives sustainable growth and success.
MEET YOUR EXPERT GUIDE,
CHARLES ODIBO
Charles Odibo is a Marketing Communications Practitioner with distinguished career in Journalism (print & electronic), Public Relations, and Brand Building. He rose to the position of Deputy General Manager (DGM) in the nation’s banking industry.
Mr. Odibo was the pioneer Head of Corporate Affairs, Standard Trust Bank (now UBA); Pioneer Head/Divisional Executive of Marketing & Corporate Communications at Platinum Bank/Bank PHB (now Keystone Bank); and Divisional Head of Brands & Communications at Fidelity Bank.
He led the team that executed Fidelity Bank’s first ever brand health study which result showed quantitative Top Of Mind Awareness (TOMA) against competition; and delivered the remarkable 2015 brand refreshment of the then 27 year old Bank. Indeed, the elegant face and identity of Fidelity Bank that you behold today was created by the team that Odibo led.
Under Odibo’s leadership as Divisional Executive, Marketing & Corporate Communications, Bank PHB was easily the most awarded Bank for changing the shape and tone of strategic marketing and communications in corporate Nigeria. Some of the multiple awards for brilliant accomplishments included NTA Advert of the year 2007; SERA Best Bank in Corporate Social Responsibility (CSR) award in 2007; Most Voted Company as having the Best CSR Programme in Nigeria in 2008; Best Bank in support of secondary education in Nigeria, 2008; and Nigeria’s Most Innovative Bank, 2008 Bankers’ Award. Also in 2010, the Bank emerged top 10 in KPMG Banking Industry Customer Satisfaction Survey, which measures customer confidence and trust, noting that the third leading reason for maintaining banking relationship among retail and corporate customers is “image and reputation.”
Charles Odibo had garnered considerable experience in the print and electronic media as Reporter, Features Writer, Editor, TV Producer, and Presenter, respectively before joining the banking industry to pursue a career in strategic communications and marketing.
He holds Masters Degrees in Business Administration (MBA) from Enugu State University of Technology (ESUT) and Public Relations (M.Sc) from University of Nigeria, Nsukka. A product of the Harvard Business School’s Executive Education Programme; Management School, London; and the Lagos Business School, he has attended other training programmes in his three decades’ career in journalism, strategic marketing and corporate communications.
GET THE ENTIRE TOOLKIT FOR JUST N7,500!
Bank: ACCESS BANK PLC
Account Number: 0079918104
Account Name:
Paragon Media Limited
Amount: N7,500 (Seven Thousand, Five Hundred Naira, only)
After making payment, please submit your proof of payment and you will get access to the entire TOOLKIT once payment is confirmed.
NB: SEND YOUR PROOF OF PAYMENT TO:
+234 903 701 8345 via WhatsApp ONLY – ( Just Click on the WHATSAPP ICON to submit Proof of payment ).
So, take the First Step towards Sustainable Growth
Invest in a comprehensive brand marketing and communications toolkit NOW and discover the power of a strong brand identity, increased brand awareness, and effective customer engagement.